In this guide, you’ll find all the best cleaning products, candles, breakfast foods, and other home necessities to help you make every day great. Whether you want to be more sustainable with your toothpaste choices in the new year or start reading more books, we have all your solutions from Recharge merchants listed below. 

In the kitchen

Breakfast

Most days start in the kitchen with breakfast. For oatmeal lovers, there’s Oats Overnight. Or for those who like smoothies but hate the hassle, Bumpin Blends has easy-to-use frozen cubes that make a perfect smoothie in minutes. If you’re more of a yogurt and granola type, there’s Seven Sundays granola (who recently released cereals, too).

Coffee & tea

For many, the day doesn’t truly start until a cup of coffee or tea has been consumed. With a subscription, you won’t have to worry about running out of your beloved caffeine source. Our team loves Nguyen Coffee Supply, Onyx Coffee Lab, and Verve Coffee subscriptions for just this reason. 

The tea lovers out there have plenty of options to choose from, too. If you’re always on the go, Tea Drops are the best choice thanks to their bagless tea. For those who choose to brew at home, there’s The Tea Spot.

Snacks

For those times you find yourself in the kitchen later in the day, hungry, there’s a plethora of Recharge merchants with great snack options, ensuring you’re always stocked. Japan-lovers can enjoy a box of authentic Japanese snacks from Bokksu and support small, family-owned businesses in Japan at the same time.

If you need to grab something fast, Chomps meat sticks are a great choice, made with the best real ingredients. Or, for something more sweet and less savoury, there’s Theo Chocolate.

In the living room

Plants & flowers

Make your living space a little more lively with plants or flowers. If you prefer having a fresh bouquet, BloomsyBox is the perfect subscription to invest in this year. They’ll send you a fresh bouquet of beautiful, seasonal flowers. 

Or, for those who are more into low-maintenance plant options, Succulents Box offers house plants and succulents that come in pretty pots and boxes. They’re perfect for setting on your coffee table or filling any other bare spot in the house with a little something green.

Books

There’s nothing better than getting cozy with a book, especially during these winter months. With a book subscription like Bookish, you won’t even have to worry about your next read arriving on time. Hit all your book goals this year with a subscription.

Candles

If you like to unwind at the end of the day by lighting a nice candle and relaxing, there are a few Recharge merchants who can help you with that. For those who like to keep sustainability in mind, Keap Candles offers a monthly candle subscription with seasonal scents, using glass containers that can be repurposed once the candle has finished burning. Or, for additional candle and scent choices, there’s Ardent Goods. 

In the bathroom

Cleaning

What’s something you always need but probably hate having to buy? For me, it’s cleaning products—which is why a subscription like Blueland saves the day. Get eco-friendly, refillable home essentials and do your part to reduce single-use plastics, while staying on top of your cleaning. Simplehuman is another merchant that offers cleaning and household essentials that go beyond the bathroom and serve almost every area of your house.

Hygiene

For anyone on the journey to zero waste in 2024, there’s Bite. Their toothpaste bits have transformed the way you can brush your teeth, eliminating plastic consumption and harsh chemicals. Check out their oral care and body care products to see how you can incorporate more eco-friendly items into your routines.

We can’t talk about hygiene in the bathroom without mentioning toilet paper. Can you imagine a world where you don’t even have to think about buying toilet paper when you go to the store? With a subscription from Reel or Who Gives A Crap, you won’t have to.

Beauty & skincare

Anyone looking to step up their beauty and skincare rituals in 2024 can look to a number of great Recharge merchants in that space. Blume has skincare bundles that cover every type of skincare need, in cute purple and blue bottles (they even offer travel sizes). For other skincare needs, there’s Dermalogica, Milk Makeup, and Supergoop sunscreen—you can never forget SPF before walking out the door.

For deodorant choices there’s Wild or Native, with easy subscription options that mean you don’t even have to think about restocking. 

In the nursery 

Diapers

We couldn’t forget about the littlest ones in your life. For that never-ending flow of diapers that’s needed, there’s Hello Bello. You’ll never have to worry about running low on essentials, plus their diapers come in the cutest patterns—making changing time a little easier.

Formula

When it comes to feeding time there’s Bobbie, an award-winning organic formula that’s sure to make navigating the first year of parenthood easier. Bobbie goes beyond the subscription and offers helpful resources to parents in their online space called Bobbie U.

Start 2024 on the right foot & keep it up all year long with subscriptions

As we evaluate our daily routines and rituals this January and start incorporating new ones, it’s the perfect time to invest in new products that will help you elevate your lifestyle and your goals for this year. Thanks to these Recharge merchants and the ease of subscriptions, you won’t even have to think about reordering these essential products you use each day—so you can keep your new routines long into 2024 and beyond.

The post Around the house with Recharge merchants: Our favorite products to kickstart 2024 appeared first on Recharge.

In this blog, we’ll dive into the basics of customer retention, and then cover eight effective customer retention strategies you can utilize today. With an intentional customer retention strategy in place, your online store will be able to reduce churn and increase revenue, while cultivating a strong customer base.

What is customer retention?

Customer retention is the ability of an ecommerce store to keep their existing customers with their business. The opposite of retention is churn—when customers either actively or passively (without realizing it) stop buying from your company. Retention is a key metric for online stores to track because it’s a strong indicator of success and future growth. If customers continue returning to your store, it’s for a good reason.

Why is it important to increase customer retention?

For subscription brands, a strong customer retention strategy is especially important, since subscriptions rely on recurring revenue. A higher customer retention rate can increase customer lifetime value (LTV) and improve loyalty. When you retain your current customers, you can also improve average order value (AOV), another key metric for ecommerce stores.

8 strategies to create loyal customers & grow your customer retention

So, if your store would like to increase customer retention—and in turn, increase LTV and AOV—then these seven strategies can lead you in the right direction. To improve customer retention, it’s crucial to have a holistic approach that enhances the customer journey for your shoppers and makes them excited to continue shopping with your brand.

1. Offer recurring purchase options

One sure way to ensure customers keep returning to your online store is by offering recurring purchase options through subscriptions. By making it easy for customers to stay stocked with their favorite products, you can create a loyal customer base and increase key metrics like LTV.

2. Create a personalized customer experience

How a customer interacts with your brand is crucial for customer retention. If you create a smooth customer experience that leaves them happy and satisfied, you’ll have a customer for life. Ecommerce merchants who are working on increasing customer retention should focus on their customer journey—and tailor it to each shopper.

Customizing the shopping experience to individual preferences is a powerful way to enhance customer loyalty. Utilize your customer data to provide personalized product recommendations, offer exclusive discounts, and create targeted marketing campaigns. This not only meets customer expectations but also fosters a deeper connection between the customer and your brand.

3. Give proactive customer support

A robust customer support system is vital for retaining customers. Be proactive in addressing customer support queries and concerns. Implement a live chat function on your website and enable quick response mechanisms to resolve customer issues promptly. Happy customers are more likely to stay loyal, and excellent customer service can turn a potentially negative experience into a positive one to help you retain customers.

4. Collect & utilize customer feedback

When you regularly collect customer feedback from your current customers, it can become a valuable source of insights and provide your brand with a clear direction. Understand your shoppers’ expectations, preferences, and pain points to refine your offerings. Then, act on the feedback you’ve received, showing your customers that their opinions matter and fostering a sense of loyalty. Utilize feedback surveys, reviews, and social media to gather valuable insights to drive your customer retention strategy.

5. Incentivize customers to return

Introduce loyalty programs that reward repeat customers for their commitment. Offer exclusive discounts, early access to sales, cash back, or personalized perks based on their purchase history. Loyalty programs not only incentivize existing customers to keep coming back but also attract new customers looking to enjoy these exclusive benefits. With loyalty as a focus, your customer retention rate will surely improve.

6. Continuous customer engagement

Keep your customers engaged even when they’re not making purchases. Regularly communicate through newsletters, social media, and targeted campaigns to share updates, product launches, and relevant content. By staying top-of-mind, you increase the likelihood that your brand will be the first choice when your customers decide to make a purchase.

7. Monitor & improve customer retention metrics

Regularly measure customer retention rate, LTV, and other key metrics to evaluate the effectiveness of your strategies. Identify areas for improvement using your customer analytics and adapt your approach accordingly. Understanding the lifetime value of your most loyal customers enables you to allocate resources effectively and prioritize your customer retention efforts.

8. Enhance the customer experience across platforms

Ensure a seamless and enjoyable customer experience across all touchpoints. Whether it’s your website, mobile app, or social media channels, consistency is key. Streamline the purchasing process, optimize website navigation, and provide relevant content to enhance customer satisfaction. A positive, cohesive experience encourages customers to return.

Lean on your existing customers with these retention tactics

Retaining existing customers is not just important, it’s essential for long-term success. Implementing these customer retention strategies tailored for a mature ecommerce audience can help increase customer loyalty, satisfaction, and overall profitability. By focusing on personalized experiences, proactive support, and continuous engagement, ecommerce businesses can build lasting relationships with their most valuable asset—their loyal customers.

The post 8 customer retention strategies to boost LTV appeared first on Recharge.

In this blog, we’ll cover the importance of building a strong ecommerce growth strategy, and share tips for building on your existing loyal customers. 

The importance of growth for your ecommerce business

It’s safe to say that all businesses have the goal of expanding. To ensure your ecommerce store can grow and scale, you’ll need a well-defined roadmap that will lead you to more exposure, higher sales, and enhanced brand recognition. As the market becomes increasingly competitive, a strong ecommerce growth strategy can help your store stand out among its competitors and meet your growth objectives.

How to build an ecommerce growth strategy for your online store

Creating a strong growth strategy for your ecommerce website will require a comprehensive approach. Begin by identifying your target audience and understanding their needs. Utilizing analytics can help you determine customer preferences and tailor your strategy to create a customer journey that both new and existing customers will appreciate and enjoy.

Next, it’s crucial to determine your key performance indicators (KPIs) so that your brand will have a benchmark for growth. Ecommerce growth strategies won’t mean much unless you have a clear idea of where your business is at now, and where you’d like to be in the future.

Finally, your growth strategy should go hand-in-hand with your customer retention strategy. You won’t be able to grow if you’re continually losing customers. So, continue to focus on keeping customers happy and reducing churn as part of your ecommerce strategy for success. Implement customer retention efforts and personalize the customer journey so that you can foster strong brand loyalty and create a customer base that will grow with your brand.

This will not only boost repeat business, but also turn customers into advocates who can promote your ecommerce brand.

7 strategies to help you build on existing customers & grow

Existing customers are a goldmine for growth. They have already demonstrated an interest in your brand’s products or services, making them more likely to make repeat purchases. Incorporate the following tactics into your ecommerce business strategy to leverage this loyalty and boost growth for your ecommerce site.

1. Focus on customer loyalty

A successful customer loyalty program can encourage retention and enhance the customer experience. Reward your repeat customers with discounts, exclusive offers, and early access to new products. Or give cash back to encourage customers to keep coming back and spending money on online sales with your store. 

2. Personalize the customer experience

Utilize data analytics to personalize your brand’s marketing efforts. Tailor promotions and recommendations based on customers’ past purchases and preferences to increase the likelihood of additional sales. Ecommerce growth strategies must include personalization—it’s no longer a preference, but a requirement for online shoppers today.

3. Encourage customer feedback 

Encourage customers to leave feedback and reviews. Positive reviews build trust among potential customers, while constructive criticism can provide valuable insights for improvement. Take it a step further and incorporate feedback into new product developments and marketing strategies to give customers exactly what they want.

4. Diversify your product offerings

For some brands, the key to growth can come from diversifying product offerings. Once you have a strong customer base, consider what other products could complement your current offerings. Conduct market research to identify trending products or complementary items that align with your brand.

One great example of this comes from Absolute Collagen. After becoming a household name in the UK for their collagen products, they’ve expanded into offering skincare products. Thanks to high levels of customer loyalty, their skincare products have already become bestsellers, and can help them attract even more customers.

5. Optimize your shopping experience

With the increasing prevalence of mobile shopping, ensure that your ecommerce website is optimized for mobile devices. A seamless mobile experience can significantly impact customer satisfaction, retention, and help you reach new customers easily. Additionally, it’s crucial to ensure your checkout process is quick and easy—again, this can help your brand reduce churn and seamlessly gain new customers. 

6. Consider strategic partnerships

Explore strategic partnerships with other ecommerce brands or relevant businesses in your industry. Collaborations can broaden your brand’s reach and introduce you to new customer segments that you haven’t explored before. 

7. Put effort into social media & influencer marketing

Actively engage with your audience on social media platforms. Regularly post relevant content, run targeted ads, and participate in conversations to increase brand visibility and connect with your target audience.

Brands should also consider incorporating influencer marketing into their strategy to tap into new customer bases. Collaborating with influencers can increase brand awareness and credibility, reaching new potential customers who align with your target audience.

Boost growth for your ecommerce store

Building a successful ecommerce growth strategy requires a holistic approach that keeps in mind your existing and potential customers. By leveraging the power of social media, implementing customer retention programs, and exploring new avenues for expansion, your ecommerce business can survive and thrive in the dynamic ecommerce market. Stay adaptable, prioritize customer satisfaction, and watch your online store flourish.

The post How to build a strong ecommerce growth strategy appeared first on Recharge.

So, merchants looking to convert more customers need to understand how to enhance their shopping experience—and give them a smooth journey from discovery through to post-purchase.

In this blog, we’ll explore what ecommerce conversion rate is, plus five strategies merchants can use to boost ecommerce conversion rate. 

What is ecommerce conversion rate optimization?

Ecommerce conversion rate optimization (CRO) involves the process of improving your ecommerce site and its content in order to increase conversions. Conversion rates indicate the percentage of users who complete a desired action—in this case, they complete a checkout. Site visitors who simply browse and don’t make a purchase will lower conversion rates, making it imperative that ecommerce websites commit to strong conversion rate optimization strategies. 

Calculating average conversion rate

To calculate your average ecommerce conversion rate, you can divide your total conversions by your total website visitors and multiply by 100. Average ecommerce conversions can also be calculated using the number of visitor sessions rather than site visitors. 

5 strategies to boost ecommerce conversion rates

To make sure your customers make it from discovery of your brand to checking out—or converting—there are some tips and tactics to follow. For example, personalizing the customer experience can make shopping easier and lead to a faster checkout for shoppers. Or, surprise gifts and discounts that can lure customers back if they haven’t purchased in a while. 

Below, we’ll explore five of those strategies to boost your ecommerce conversion rates and ensure customers make purchases with your brand, again and again.

1. Offer personalized product recommendations

Giving customers a personalized shopping experience will not only increase their trust in your brand, but will help them convert faster. When personalized product recommendations are shown, it can make their path from picking items to checking out much faster. Group customers by cohorts to ensure the recommendations they’re seeing are well-suited to their preferences.

2. Make product bundles available

Much like personalized product recommendations, product bundling is a great way to increase ecommerce conversion rates. When you make a group of products available together—as a curated bundle or as a build-your-own bundle—it takes the work out of choosing for your customers. Often, shoppers can get stuck on deciding which combination of products they want or need. 

When you give the option of bundles and offer special bundle pricing, you’ll entice customers to checkout much faster. Plus, they might just discover new favorite products with a bundle, leading you to higher average order value (AOV) and customer lifetime value (LTV). One Recharge merchant, Brickhouse Nutrition, increased their AOV by 75% using Bundles.  

3. Surprise & delight customers 

When customers reach a point where they’ve made a few purchases but haven’t come back in a while, there’s always the surprise and delight tactic to encourage them to convert again. By creating a workflow that will send them a surprise discount or free gift with purchase, you can incentivize shoppers to come back to your store and make a purchase. With Recharge Flows, ecommerce stores can do this without any coding involved.  

For many brands, this is an effective tactic to use on customers who’ve already made a few purchases with your store. With this unexpected surprise, you can boost their satisfaction with your brand and lead them to convert, all in one fell swoop.

4. Utilize direct checkout links

Another tactic that can be used to encourage ecommerce conversion is direct checkout links. These links bring shoppers directly to the checkout page, so whether they previously filled their cart with items or you’re suggesting items they’d like, direct checkout links make it easy for them to convert. 

By bringing them right to checkout, you take away the work of choosing items and adding them to the cart, plus take away those moments when online shoppers might be deliberating over which products they want to buy. When they’re taken directly to checkout, ready to go, it’s much easier to make that conversion—and, you make it easier on them by taking away a big portion of the shopping journey. 

5. Offer incentives to reach free shipping 

Offering free shipping to customers of your ecommerce store when they spend a certain amount can help you boost your average ecommerce conversion rate. How many times have you arrived at the checkout page, only to abandon your cart because the shipping costs were too high?

To avoid this, offer free shipping when customers spend a certain amount of money with your ecommerce store. By making this benchmark known while they’re shopping, you can also encourage them to spend a little more money than they planned, because they’ll want to reach the right amount for free shipping. This way your store is boosting ecommerce conversion rates and ecommerce sales, at the same time. 

Increase revenue with these ecommerce conversion rate optimization tactics

Following these tips, merchants can work to increase their ecommerce conversion rates in ways that will also enhance the customer experience and boost satisfaction. Achieving a good ecommerce conversion rate means focusing on how users shop with your online store and optimizing the experience across all touchpoints. 

The post 5 tips to boost ecommerce conversion appeared first on Recharge.

Stay organized with the subscription model

When you incorporate subscriptions into your daily life, it makes it easy to stay organized, even while traveling. Travel becomes simple and stress-free when you don’t have to think about reordering a favorite skincare product or being properly caffeinated on the road. Thanks to the subscription business model, ecommerce merchants can offer customers their favorite products, at a recurring cadence. 

For brands, travel-sized items can remove barriers to acquisition. With a smaller size, customers can try products before they commit to a subscription—making it easier for subscription companies to attract and convert new customers. 

Check out our list of travel-sized favorites below. 

Keep up with your health & beauty routines 

Subscriptions allow customers to go about their daily lives and routines without having to think about reordering their favorite products or running out of something before the next item arrives. Here are some of our Recharge merchants that give us the ability to bring our favorite skincare and makeup products with us on the road.

Blume Babies

For those Blume skincare lovers (we know you’re out there), the Blume Babies are the perfect travel companion. Combining three of their most popular products in mini sizes, this bundle is just right for throwing in your toiletry bag and keeping up your skincare routine while traveling.

Dermalogica travel sizes 

Instead of bundling their products together in a travel-size set, Dermalogica gives their customers the freedom to order any of their skincare products in a smaller size. This way, customers can buy exactly what they need depending on their routines, so they don’t miss a day while they’re out of town and away from their full-size products.

Milk Makeup minis

Like Dermalogica, Milk makeup offers all of their best sellers in mini form—which works great for travel and for those curious about trying a product without having to commit to the full size. Makeup can take up a lot of space in your suitcase, which is why these minis are so attractive.

Public Goods toiletries for travel

Keeping up your routine on the go also includes your usual shower products, dental care, and of course, hand sanitizer. Public Goods has that covered with their collection of travel-sized products made to pass through TSA with ease. 

Supergoop sunscreen

Sunscreen is probably one of the most important parts of your daily routine—and it’s something you don’t want to forget about while traveling. Thankfully, Supergoop has a lot of products fit for travel, including their 3 Ways to PLAY Travel Set and Face Essentials SPF Mini Set. Some of their kits even come with a bag that’s perfect to throw in your suitcase. 

Bite travel tin

Bite incorporates travel into their Daily Habits Kit from the get-go, so customers don’t have to even think about using their sustainable dental care products on the go. With the travel tin already included in the kit, they can take their toothpaste bits easily on the go. 

Stay caffeinated & hydrated

Traveling without your usual morning coffee routine can leave you feeling off your game. With these travel-sized offerings, you don’t have to miss the vital parts of your daily rituals that get you energized and hydrated—two very important things when you’re on the go. 

Craft Instant Coffee from Verve 

Verve Coffee Roasters has taken instant coffee and made it fashionable and delicious. Coffee lovers don’t have to sacrifice this part of their routine thanks to these easy-to-pack instant coffee packets that come in a variety of brews.

Chamberlain Coffee single-serve offerings

Chamberlain Coffee offers singles of their popular cold brew, which can be prepared hot or cold. Not only is this a great solution for travelers, but it means you can brew the perfect cup of cold brew no matter where you are in the world (including at home).

Travel French Press from Sailor’s Brew Coffee

Sailor’s Brew takes coffee-on-the-go to a whole new level with their travel French Press. It eliminates even the need for a cup—after brewing and plunging, you can sip directly from it. For those particular about how they brew coffee, even while traveling, this is the perfect solution.

Avoid hunger while you’re on the go

There’s nothing that can ruin a day of travel like being hungry. With these snacks from Recharge merchants, you can ensure you’re set for hours on the plane, or for quick snacks while you’re on the move.

Grüns gummies

Avoid hunger and keep up on your nutrition with portable packs of nutritious gummies from Grüns. They’re so easy to slide into your bag and will help you feel good about hitting your nutritional goals.

Chomps snack sticks

For those looking for a snack that’s a little more substantial, there’s Chomps snack sticks. Made for snacking on the go, these 100% grass-fed beef jerky sticks come in a variety of flavors and have 9-10 grams of protein. Perfect for keeping you full while you’re traveling.

Maintain your routines while traveling with these merchant favorites

Don’t interrupt your regular daily rituals just because you’re on the road. With these travel-sized options from Recharge merchants, customers can keep their routines and travel with ease. Plus, subscription options ensure you never run out of your favorite items—travel or regular sized. 

The post Get on board with these travel-sized products from Recharge merchants appeared first on Recharge.

Gift ideas for this holiday season from Recharge merchants

Gifts for homebodies

• Keap Candles provide ambiance and seasonal scents that your gift recipient can enjoy all year long. Choose from one of their many great gifting options.
• P.F. Candle Co. is another great choice for candle lovers. Check out both their classic and limited edition scents.
• For the homebody who loves to have fresh flowers in the house, a BloomsyBox subscription is the perfect gift. Have a new, seasonal bouquet sent every month!

Gifts for travelers 

• Anyone who loves Japan and loves snacking would be ecstatic to receive a Bokksu subscription. They create beautiful gift boxes full of Japanese snacks made by centuries-old family makers. 
• For your friend that loves road-tripping, there’s Drift. Choose from their top-of-the-line car air fresheners to gift your friend something they’ll always have with them when they’re on the road.

Gifts for cooks 

• It’s a sin to cook with bad olive oil. Thankfully there’s the Brightland olive oil subscription, for the chefs and food lovers in your life.
• What better gift for a foodie and a seafood fanatic than a subscription that delivers fresh seafood to their door? Thanks to Sizzlefish, it’s possible to gift high-quality seafood to your foodie friend or family member.

Gifts for wine & cocktail lovers

• We can’t forget the wine lovers on your list. A wine gift set from Gold Medal Wine Club is the perfect thing—give them the chance to try new wines this holiday season from the comfort of their home.
• For the cocktail connoisseur in your life, there’s the PourMore Spirits of the Month Club. Not only will you be gifting exclusive access to hard-to-find spirits, you’ll also gift them a fun at-home cocktail experience that they can share in the company of loved ones. 

Gifts for lifelong learners

• For the history lover in your life, a subscription from History by Mail is one of the most unique gifts you could give this season. This monthly historic replica subscription will keep them learning all year long.

Gift a subscription to keep the holiday season alive all year

When you gift a subscription, your friends and family can enjoy their gift for months to come. Choose from all of the great products from Recharge merchants listed in this gift guide, and check out the ones included in part one as well!

The post Recharge merchant subscription gift guide 2023: Part 2 appeared first on Recharge.

Gift subscriptions

Let’s start our gift guide by talking about offering gift subscriptions through Recharge. It’s not just about boosting holiday revenue; it’s a great way to bring in new customers and foster loyalty.

When customers share your products through gift subscriptions, it’s more than just a sale—it’s a chance to build a community. By introducing new shoppers through gifting, you can turn them into loyal customers. 

Gift subscriptions offer a personalized experience for the recipient. They get their own account, giving them the freedom to manage their subscription. And for the gift giver, there’s no need to worry about managing someone else’s subscription—you’re passing the control to them.

Plus, with timely gift notifications, customers can plan ahead for the perfect surprise. If you’re not offering gift subscriptions yet, our guide can help you get started today. 

Gifts from Recharge merchants to give this holiday season

Below you’ll find our recommendations for your friends and loved ones this holiday season. Whether you give them a specially-curated snack subscription or popular beauty products, they’ll be able to enjoy your gift all year long thanks to the magic of subscriptions.

Gifts for coffee & tea addicts

• For the coffee fanatic in your life, Atlas Coffee Club sources beans from around the world and delivers them to your doorstep once a month.
• Tea lovers who want to have a cup of tea on the go are in luck with Tea Drops. No tea bags or strainers are needed with their popular bagless tea. 
• Harney & Sons is perfect for brewing at home, with their beautiful tins of tea. Any tea lover will be happy to receive one of their holiday tea blends, and you won’t even have to wrap it. 
• Another hot tea merchant, The Tea Spot, offers holiday blends and gift sets that will satisfy the tea drinkers in your life—plus they have a whole line of steepware, if you want to take your gift up a notch.

Gifts for pets

• Dress up your furry friends for the season with a bandana or bowtie from Sasspot Creations. And keep the gifts going all year long with their subscription offering of monthly accessories (for you or your fur baby!). 

Gifts for beauty connoisseurs  

• Give “the gift of beauty” with an Allure beauty box this holiday season. Your friend or loved one will have the chance to discover new beauty products each month with this genius beauty box subscription.
• For the health and wellness guru in your life, what about a gift from Smallflower, the modern apothecary? Choose from their international beauty, bath and body, and wellness products to give a gift that your friend or family member will love. 

Gifts for kids 

• Crunch Labs is a subscription that encourages kids to “think like an engineer.” Their popular monthly boxes come with a toy to build and a video to watch—encouraging kids to have fun learning outside the classroom.
• For the kids in your life who love to cook, there’s Raddish Kids. These recipe kits are perfect for the little helpers in your kitchen. Choose from the cooking, baking, or international club and watch your children thrive in the kitchen.
• Another great option in the kitchen to combine learning and baking is I’m The Chef Too! Their baking boxes blend “food, STEM, and the arts into educational fun.”
• For the little bookworm in your life, consider an Owl Crate subscription. Their monthly themed boxes are the perfect gift that will keep on giving all year round.
• Creative playtime without screens is on every parents’ mind. With Yoto Play, you can gift a screen-free audio player that grows with children, giving them the freedom to listen to stories and learn without adult assistance (or a smartphone).

Gifts for men

• Men can be notoriously hard to shop for. That is, until, the GQ Box was created. With this gift, you can give the men in your life a “must-have selection of GQ editors’ latest favorites in apparel, accessories, grooming, and lifestyle.” 
• Men’s haircare and skincare have gained traction in recent years. Beardbrand has been around as a beard-care company since 2012, but has now expanded to haircare and skincare products. They offer their best-selling products in a bundle for an easy and convenient gift option.

Embrace the spirit of the holidays year-round by gifting a subscription

By gifting your loved ones a subscription, they’ll continue receiving your gift well beyond the holidays. Plus, thanks to your gift, you may just introduce them to some of their new favorite products. For more ideas, check out part two of our gift guide!

The post Recharge merchant subscription gift guide 2023: Part 1 appeared first on Recharge.

In this blog, we’ll dive into the importance of a personalized customer journey and how you can differentiate your ecommerce brand using automated workflow tools like Recharge Flows.

Understanding a personalized customer journey

A personalized customer journey involves creating a unique and tailored experience for each customer based on their preferences, behaviors, and interactions with your brand. This strategy not only enhances customer satisfaction but also contributes to improved customer loyalty and increased LTV.

Why is personalization so important in ecommerce?

There are a number of reasons why personalization is crucial to any ecommerce strategy. Not only can it aid in customer retention, but it will also help you create an all-encompassing customer experience that goes beyond traditional shopping models. Below, we’ll dive into a few more reasons why a personalized customer experience is so important.  

1. Enhanced customer satisfaction

By understanding your customers and delivering personalized experiences, you can significantly improve overall satisfaction. Satisfied customers are more likely to become repeat buyers and brand advocates.

2. Increased customer loyalty

A personalized customer experience fosters a sense of connection and loyalty. When customers feel that a brand understands and caters to their individual needs, they are more likely to remain loyal over the long term. Plus, with a strong customer base, your brand will have more opportunities to collect data and gain valuable insights into how you can make the journey even better.

3. Improved LTV

Personalization contributes to increased LTV by encouraging repeat purchases and fostering ongoing relationships. Satisfied and loyal customers will always be one of the most valuable assets to any ecommerce merchant.

Create a personalized customer experience with Flows

Flows is a powerful tool that allows ecommerce businesses to create enhanced, personalized customer experiences seamlessly. Let’s explore some key features from Flows that will help you differentiate yourself from the competition and make your customer journey more enjoyable.

With Flows, there are three main ways you can enhance the customer experience and reduce churn:

• Surprise and delight customers: Offer incentives—like free gifts or discounts—to customers at crucial points in the customer journey.
• Offer targeted upsells: Target customers with recommended products at specific points in their customer journey to help increase LTV.
• Active churn recovery: Use customer data and order data to create targeted churn reduction strategies and present targeted cancellation reasons and winback strategies.

By utilizing one or a combination of these tactics, your team can harness valuable customer data to take active steps in reducing churn and increasing LTV. Plus, with A/B testing, enhancing the customer journey becomes an ongoing process that you can continue to optimize as customers’ needs and priorities change. 

Additional tips on personalizing the customer journey

In order to make your customers’ experience an optimal one, there are some additional tactics you can utilize to improve customer satisfaction while you boost conversion rates. As mentioned, creating an optimal customer experience is an ongoing process—but once your brand understands online shoppers, their pain points, and what kind of personalized experience they want, you can make smart, data-driven decisions. 

Collect customer data

Merchants that prioritize collecting and utilizing customer data will have the most success because they can make data-backed decisions. Take a look at purchase history, preferences, and user behavior to deeply understand customers’ journeys and how you can make them better. 

Take advantage of preferred communication channels

Tailor your communication channels to match customer preferences. Whether it’s email, SMS, or push notifications, ensure your messages are not only personalized but also delivered where they are most likely to be seen.

Create a seamless customer experience

No matter what, you should always give your customers flexible, tailored experiences. Whether that means offering passwordless login or giving them full control in their customer portal, ensure their customer journey is seamless and they will feel valued.

Utilize customer feedback

Integrate customer feedback into your personalized customer experiences. It will help you improve customer satisfaction and identify areas for improvement so that customers don’t lose interest in your brand during their customer journey.

Enhance the customer journey & personalize with Flows 

In a world where customer expectations constantly evolve, ecommerce merchants must go the extra mile to differentiate themselves. Creating a personalized customer experience—utilizing tools like Recharge Flows—provides a compelling way to stand out, build loyalty, and drive long-term success. 

By harnessing customer data, delivering personalized recommendations, and ensuring a seamless experience, you can create a unique and memorable journey for each customer, setting your store apart.

At Recharge, we value privacy and handle personal information accordingly. Learn more about how we handle personal information by reviewing our Trust Center.

The post How to differentiate your ecommerce business with personalized customer journeys appeared first on Recharge.

Automation tools—such as Recharge Flows—allow merchants to create an ecommerce workflow automation that targets a specific process or path within the customer journey. Thanks to these targeted enhancements and A/B testing to further optimize offerings, merchants can increase customer lifetime value (LTV) and satisfaction.

This powerful tool is reshaping the landscape of online businesses, enabling them to operate more efficiently and focus on what really matters—delivering exceptional products and a seamless experience to their customers. 

In this post, we’ll explore why workflows are so useful for DTC brands, dive into some workflow automation ideas, and guide you on how to build an ecommerce workflow with Flows.

Why should ecommerce stores use workflow automations?

There’s a reason why automation tools are so popular—they allow online retailers to do their job smarter and faster. Below we’ll dive into some of the other benefits of using workflows. 

Increase LTV & tackle churn

By optimizing specific moments in the shopper journey—and injecting moments of surprise and delight for customers—ecommerce stores can increase their LTV thanks to a smoother customer experience. Shoppers will want to stick around longer when they know they can shop your brand’s offerings with ease. Plus, anti-churn measures introduced thanks to workflows can help increase retention and cut churn issues off at their source. 

Boost efficiency & productivity

Ecommerce businesses often grapple with an array of repetitive tasks that can be time consuming and prone to errors. Manual data entry, management of your inventory, and order processing are just a few examples. Workflow automation decreases the margin for error by streamlining these processes and freeing up valuable time for merchants.

Enhance the customer journey

The shopping journey is a critical aspect for every ecommerce store to consider. By automating various stages of their journey, from order confirmation to shipping notifications, brands can ensure a seamless and consistent experience for their customers. Automation tools can also address customer complaints promptly, demonstrating your commitment to great customer service.

Optimize inventory management

Effective inventory management is a cornerstone of successful ecommerce operations. Ecommerce workflow automation can be used as inventory automation tools to facilitate real-time updates, automatic restocking, and seamless coordination between suppliers and retailers. This also minimizes excess inventory, leading to cost savings and improved cash flow.

Streamline business processes

Business processes can become complex as your online store grows. Workflow automation simplifies these processes by creating a systematic and standardized approach to tasks. This not only reduces the likelihood of errors but also ensures that every aspect of your business is running smoothly.

3 workflow automation ideas for ecommerce merchants

Now that we’ve covered why ecommerce stores should utilize automated workflows, let’s dive into a few tangible ways your ecommerce business can go about using Flows. Listed below are three ideas to kickstart your use of this powerful automation tool.

1. Surprise & delight customers

Surprise and delight refers to a tactic that ecommerce stores use to plan moments of unexpected joy for their customers—leading to higher LTV and more loyal customers. With Flows, merchants can integrate these moments of surprise and delight into their shopping experience at just the right time. Plus, with A/B testing, you can further personalize and hone your offerings to get the best response from your customers.

2. Offer targeted upsells

Upselling is one great strategy for increasing average order value (AOV) and LTV. By targeting specific cohorts within your customer base with upsell offers, your store can boost revenue and make the shopping experience easier—boosting customer satisfaction. Segment customers based on their previous purchase orders, location, age, or other factors. Shoppers will appreciate the personalized recommendations that you’ve provided them thanks to the upsell workflow automation.

3. Mitigate active churn

Finally, reducing churn is always an important goal for ecommerce merchants. With Flows, you can create a workflow automation to target specific moments when customers churn—this way, you’re taking an active approach to mitigating churn. These strategies can help your business retain customers and implement winback strategies when customers are at risk of churning.

How to build a commerce workflow automation with Flows

There are three simple steps to designing and implementing an automated workflow with Flows, which we’ll highlight below.

1. Discovery & exploration

Of course, the first step in your Flows journey is to assess your current performance and identify which goals you’d like to achieve with your workflow automation. Ecommerce businesses should try to determine a clear hypothesis, such as reducing churn after a certain number of orders by offering customers a free gift or a discount code. 

2. Set up the workflow

Instead of testing your hypothesis one customer at a time, Flows will allow your store to automate processes so that you can test and iterate on them. Choose a flow type—either basic, A/B testing, or conditional split—then set up your triggers, conditions, metrics, and results. For the best results, test one question or hypothesis with one automated workflow at a time.

3. Monitor & analyze results

Once you establish processes for your workflow, you should continually monitor and analyze its performance. Take a look at the metrics and see if your hypothesis was proven correct. If the results aren’t showing you much, try adjusting the experiment to see if you can achieve a more definitive answer. 

Optimizing ecommerce workflow management with Flows

Automated workflows are the smart way to work—they allow you to enhance the customer’s journey and continue to iterate and optimize as you grow. By automating repetitive tasks, injecting surprise and delight, and optimizing the overall experience, your ecommerce business can unlock new levels of efficiency and customer satisfaction. Embrace the power of ecommerce workflow automation and revolutionize your online store today.

The post The power of ecommerce workflows for DTC brands appeared first on Recharge.

Product bundling is one easy way to streamline options for your customers while increasing average order value (AOV) and customer lifetime value (LTV). In other words, there are benefits for both you and your customers.

Whether you decide to offer curated, pre-set bundles or give customers the option to build their own subscription boxes, product bundling can bring your customer experience to the next level.

The benefits of product bundling

The power of product bundling is evident: merchants who use product bundles have 2.7x higher LTV than merchants who don’t. But why is it so successful? Well, by offering a group of products at a discounted price, customers are more likely to purchase more products at once, helping to boost key metrics like AOV and LTV. 

Additional benefits of product bundling include:

• Cross-selling opportunities for merchants
• Time-saving convenience for customers
• Targeted marketing opportunities
• Special bundle pricing for shoppers
• Customer acquisition opportunities with gift bundles
• Higher customer engagement

Plus, there’s an ease associated with product bundles. Complementary products are offered together, making the shopping experience that much easier for customers. There are three main types of product bundles, including: 

• Curated product bundle: Product bundle made of items chosen by the merchant
• Build-a-box product bundle: Customers create bundles out of products they choose on their own
• Pure bundle: Products are sold only as a bundle, not separately 

3 popular product bundles offered by Recharge merchants

To get a better understanding of the power of a great product bundling strategy, we’ll cover a few product bundling examples below from Recharge merchants. No matter which direction you go with your product bundling, offering multiple products at a reduced price can help you boost sales and customer satisfaction. 

1. All the bundling options from Crafty Ramen

Instead of limiting customers to just pure bundling, Crafty Ramen offers both build-a-box bundles and curated bundles. We’ll dive into both models below.  

Build-a-box bundles

Giving customers the opportunity to create their own product bundle is the ultimate move—especially for those merchants in the food and beverage industry. Customers want to be able to choose the flavors and meal options they like best, which is why building their own bundles is so key. 

Crafty Ramen does this well with their Crafty Box option, a mix-and-match bundle where customers can customize how many items they receive and save money at the same time.  

Curated bundles

Crafty Ramen doesn’t just stop there with their subscription bundles. They also offer Crafty Bundles, which are their response to a curated bundle for “the perfect at-home ramen experience.” With four different curated options, customers can choose the option that appeals the most to them. 

Whether it’s a bundle for date night or a fun family night at home making ramen together, customers can expect a great bundle discount and the ease of all the items they need being included in one box. 

2. Donation boxes with Tsuno

Tsuno is a brand that goes beyond their products—they donate 50% of their profits to help fund girls’ education. So, it only makes sense that their mixed product bundle also includes a donation element. As customers create product bundles, they have the opportunity to donate a box of pads to someone in need. 

3. Pure bundling with Blume

As opposed to the mixed bundling examples above, pure bundles are when products are sold only as a bundle—or rather, they aren’t sold individually. By bundling products and not offering them separately, customers have to purchase the bundle to access the products.

One great product bundling example for this type of pure bundle comes from Blume. Their Blume Babies are travel-sized bottles of their most popular skincare products. But, none of them are sold separately in the smaller size. So, Blume has created a combined package that motivates customers to buy three products (instead of just one potentially) and has the opportunity even to introduce customers to new products.

Increase sales & satisfaction with product bundling

Online retailers who offer and promote bundles can expect increased customer lifetime value, along with all the other benefits of offering bundles. 

Product bundling can help customers discover new products and make their shopping experience seamless and easy. Online stores can take inspiration from these Recharge merchants and their successful bundle offerings today to get started on their own bundles. 

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