How to build a strong ecommerce growth strategy

As the world of ecommerce evolves rapidly, online stores have to stay up to date with the best growth strategies if they want to gain new customers and continue increasing their revenue. While it’s crucial to think about retention strategies to keep your existing customers, businesses also have to attract new customers if they want to expand.

In this blog, we’ll cover the importance of building a strong ecommerce growth strategy, and share tips for building on your existing loyal customers. 

The importance of growth for your ecommerce business

It’s safe to say that all businesses have the goal of expanding. To ensure your ecommerce store can grow and scale, you’ll need a well-defined roadmap that will lead you to more exposure, higher sales, and enhanced brand recognition. As the market becomes increasingly competitive, a strong ecommerce growth strategy can help your store stand out among its competitors and meet your growth objectives.

How to build an ecommerce growth strategy for your online store

Creating a strong growth strategy for your ecommerce website will require a comprehensive approach. Begin by identifying your target audience and understanding their needs. Utilizing analytics can help you determine customer preferences and tailor your strategy to create a customer journey that both new and existing customers will appreciate and enjoy.

Next, it’s crucial to determine your key performance indicators (KPIs) so that your brand will have a benchmark for growth. Ecommerce growth strategies won’t mean much unless you have a clear idea of where your business is at now, and where you’d like to be in the future.

Finally, your growth strategy should go hand-in-hand with your customer retention strategy. You won’t be able to grow if you’re continually losing customers. So, continue to focus on keeping customers happy and reducing churn as part of your ecommerce strategy for success. Implement customer retention efforts and personalize the customer journey so that you can foster strong brand loyalty and create a customer base that will grow with your brand.

This will not only boost repeat business, but also turn customers into advocates who can promote your ecommerce brand.

7 strategies to help you build on existing customers & grow

Existing customers are a goldmine for growth. They have already demonstrated an interest in your brand’s products or services, making them more likely to make repeat purchases. Incorporate the following tactics into your ecommerce business strategy to leverage this loyalty and boost growth for your ecommerce site.

1. Focus on customer loyalty

A successful customer loyalty program can encourage retention and enhance the customer experience. Reward your repeat customers with discounts, exclusive offers, and early access to new products. Or give cash back to encourage customers to keep coming back and spending money on online sales with your store. 

2. Personalize the customer experience

Utilize data analytics to personalize your brand’s marketing efforts. Tailor promotions and recommendations based on customers’ past purchases and preferences to increase the likelihood of additional sales. Ecommerce growth strategies must include personalization—it’s no longer a preference, but a requirement for online shoppers today.

3. Encourage customer feedback 

Encourage customers to leave feedback and reviews. Positive reviews build trust among potential customers, while constructive criticism can provide valuable insights for improvement. Take it a step further and incorporate feedback into new product developments and marketing strategies to give customers exactly what they want.

4. Diversify your product offerings

For some brands, the key to growth can come from diversifying product offerings. Once you have a strong customer base, consider what other products could complement your current offerings. Conduct market research to identify trending products or complementary items that align with your brand.

One great example of this comes from Absolute Collagen. After becoming a household name in the UK for their collagen products, they’ve expanded into offering skincare products. Thanks to high levels of customer loyalty, their skincare products have already become bestsellers, and can help them attract even more customers.

5. Optimize your shopping experience

With the increasing prevalence of mobile shopping, ensure that your ecommerce website is optimized for mobile devices. A seamless mobile experience can significantly impact customer satisfaction, retention, and help you reach new customers easily. Additionally, it’s crucial to ensure your checkout process is quick and easy—again, this can help your brand reduce churn and seamlessly gain new customers. 

6. Consider strategic partnerships

Explore strategic partnerships with other ecommerce brands or relevant businesses in your industry. Collaborations can broaden your brand’s reach and introduce you to new customer segments that you haven’t explored before. 

7. Put effort into social media & influencer marketing

Actively engage with your audience on social media platforms. Regularly post relevant content, run targeted ads, and participate in conversations to increase brand visibility and connect with your target audience.

Brands should also consider incorporating influencer marketing into their strategy to tap into new customer bases. Collaborating with influencers can increase brand awareness and credibility, reaching new potential customers who align with your target audience.

Boost growth for your ecommerce store

Building a successful ecommerce growth strategy requires a holistic approach that keeps in mind your existing and potential customers. By leveraging the power of social media, implementing customer retention programs, and exploring new avenues for expansion, your ecommerce business can survive and thrive in the dynamic ecommerce market. Stay adaptable, prioritize customer satisfaction, and watch your online store flourish.