LTV Calculator

Increase lifetime value with Recharge subscriptions

Lifetime value (LTV) is one of the most important metrics for measuring high-value customers and the overall health of your business. Use this calculator to determine your potential increase in LTV by offering subscriptions, or subscriptions with one-time purchases through Recharge.

Increase LTV with subscriptions

Average customer LTV
Lifetime value (LTV) is a crucial metric that measures the amount of revenue a company can expect from the average shopper across their customer lifespan.
$150.00

Average monthly customers
50

Churn rate
Churn rate (also referred to as attrition rate) is a key metric for subscription businesses that calculates the percentage of customers who cancel their subscription (or “churn out”) over a set period of time.
9.8%

Offerings

Subscriptions
Subscriptions + One time purchases
Subscriptions + OTP

LTV when you offer subscriptions with Recharge:

$239.44

Increase in LTV
170%

Projected increase in monthly revenue
$4,600

How did we calculate this?

For this exercise, we analyzed data from 15,000 Recharge brands. We calculate LTV using the following formula:

Subscriptions only, multiply by 1.7
Subscriptions + One time purchases, multiply by 2.3

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