Subscribe-and-save

Sara Heegaard March 3, 20221 minute read

Sara is a copywriter focused on lifting up Recharge's merchants, partners, and their customers. Before Recharge, her past lives included writing and editing at four different subscription... Full bio

What is subscribe-and-save?

Subscribe-and-save (also called the replenishment model) is a subscription business model where merchants offer the same products on a recurring basis, often for a discount on product pricing and/or shipping. 

Typically, this type of subscription is geared toward daily consumable products, such as dog food and dog treats, household goods, coffee, personal care items like diapers and toothpaste, and certain food items or snacks. In addition to the discounted nature of the product, replenishment subscriptions are also appealing for customers for their convenience, delivering commodity items on a recurring basis. 

Replenishment subscription options can be offered alongside one-time purchase options (as seen in Amazon’s product detail pages), or offered as physical subscription boxes.