Tea Drops improved churn by 40% by reselecting Recharge

I'm Tracy and I'm Vice President of Marketing at Tea Drops.

What makes our tea drops unique is that it's literally just loose leaf tea pressed into a drop, and you drop it in a cup and it instantly dissolves. We use premium loose leaf tea that's ethically sourced.

Subscriptions make sense for loose leaf tea because it's something that you consume on a daily basis and people want replenishment, and people do want to consume us once or twice a day, sometimes at least five times a week.

I started with Tea Drops in July of 2021, and I was with Recharge in my past company and when I got to Tea Drops, they had moved off Recharge to go to another platform. And so I really wanted to bring Tea Drops back to Recharge mainly for three reasons: one, the analytics, two, the service and support that you can get with Recharge, and three, the seamless integration that Recharge has with all of our apps.
Since moving back to Recharge I would say in the last seven months, we've seen our recurring revenue go up about 44% percent. We've seen churn improve about 40% and our active customer base increased by 30%.

So one of the things that I was personally impressed by was in the onboarding, Recharge had someone who was dedicated to our team for about three months that really helped and supported our team in getting up and going. We have an extremely small marketing team, and so it's important for us to be able to get questions answered and you guys respond so fast, I would say within minutes if not less than that. And the team is always there following up and making sure that the problem is solved.